Times are changing fast. VUCA is all around us.
Nevertheless when we come to help companies drafting their strategies or to implementing them, we sometimes get the impression that what they are doing is merely trying to project the past into the future. But :
If you run a business (or a government) as if the future will look exactly like the past, you will become irrelevant.
as Andrew Winston rightly described in his excellent article in the current MIT Slaon Management Review, where he talkes about using sustainable thinking and strategy.
Enjoy the reading by following the link here!